Marketing and Advertizing Services

Getting visitors to your website and turning those visitors into loyal customers is somewhere between art and science, but it’s important that every cent in that goes into marketing and advertizing goes as far as possible. As your marketing consultant, We will work hard to get your brand noticed and give you the results you want at a great price.

We can handle any aspect of your advertizing needs, including online, print and outdoor ads. We offer service in photography, design, distribution and even audio and video production. You can even let us deal with the ad placement whether you want a small ad in the free paper or a freeway billboard. Get a great radio ad, or even get a live remote broadcast at your location from your favorite station.

Search Engine Optimization

If you know the term SEO, you’ve probably priced a few consultants. More than likely a few of the consultants vaguely described what they’d do hoping you’d just nod and stop asking. Some of them talked about how they know how to “work the system”, and in many cases they actually do know a few shortcuts such as “link trading” or “keyword loading”, but ultimately most of these quick-fixes are quickly found by search engines and identified as cheap tricks causing your site ranking to be penalized after the consultant already cashed the check.

Ultimately, good SEO takes time. Making sure your site is set up and easy for search engines to index, filling your site with relevant content using keywords within that content and checking the fruits of your labor frequently with analytical tools, then making small adjustments here and there.

It takes time and a little knowhow, and that’s where We can help. SEO may or may not be a completely foreign idea to you, but even if you wanted to take care of it yourself, you’re the boss and you already have enough to do. We can do all the work for you or We can work with you or your web designer to teach good SEO practices and techniques. Some websites have a long way to go to get “optimized” and as your SEO consultant, We’ll be happy to make non-SEO design changes to your site as part of our fee such as updating content, adding functionality or changing the look and feel of the webpage.

The SEO consulting profession has started to develop a fast-talking, greasy reputation and We have to admit that it’s not without reason. Take whatever any SEO consultant says with a big grain of salt, including us, but We know that few good things in life happen through shortcuts and “gaming the system.” Growing a web presence happens slowly, steadily and organically and it takes a lot of time, effort and patience. The rewards are well worth it, and We have all the time, effort and patience you need.

Google Ads

When you search for something in Google, you will generally see a list of “sponsored links” right at the top of the page. These advertisers have bid anywhere from a couple pennies to a couple dollars (depending on the perceived value of the keywords) for the honor of being at the top of that page and when you click that link, they pay. This system helps keeps the sponsored links relevant, because if they aren’t, it’s a waste of precious advertising funds. If someone enters “your town” “your service/product/business” into the Google search box, you can also find yourself at the top of the Google search results, an in most cases it’s a very cost-effective method to drive business your way. When you see boxes of text ads on websites, these are also purchased through Google Adwords and are populated using the relevant content on the site so that ads are matched up to sites to increase the likelihood of people being interested in the links.

It’s fairly simple, but there’s so much trial-and-error and maintenance involved. Finding the right keywords to bid on and throwing out keywords that don’t work, setting the right bid amount to get in the prime locations without overpaying, setting the types of places and specific websites you’d like your ads to show up, writing good ads and rewriting low-performing ad and constantly checking up on your performance so you know your advertizing budget is going as far as it can. The program is very flexible as far as cost. Your budget can be as low as a few dollars a week or hundreds of dollars a day, and you can adjust how much is spent almost instantly as your circumstances change.

As your Google Adwords consultant, we can teach you how to use the Adwords program effectively or we can diligently take care of all the details for you as you work on handling all the new business.

Banner Ads

The online community has become largely blind to banner ads, but all hope is not lost. Some businesses and products still benefit from graphical online ads, and if graphical advertising is for you, we can help design ads and implement a banner marketing program for you.

Traditional Print Advertising

Let us design eye-catching ads for you and run them in daily newspapers, local magazines and free publications. We can design informative fliers, brochures and handbills, get them printed and even hire a team to distribute them. We can design full brilliant full-color glossy cardstock advertisements and mailers. Let us design your posters.

Signage

Get noticed from the street with a new sign over your business. Create signs program with signs and tags to price and discribe your merchandise, denote sale items and clearance and create price-point areas. Put large vinyl decals on your car’s windows or have us design a full-color, photo-quality paint job for your whole vehicle and get your business noticed while you drive. Create banners for your promotions and sales or give yourself a professional sign to hang at trade shows, craft fairs and farmers markets. Make a sign and hire a sign spinner to point the way to your sale or event. It's Cory Designs can create just what you've been looking for.

Merchandise Branding

Create promotional items with your logo, phone number, website or message. Make sure everyone at the trade show remembers your booth. People might throw out business cards, but everyone uses pens and coffee mugs. Give out stickers, buttons and t-shirts with your logo and let the community be your billboard. A clever bumper sticker will be noticed at every red light and a t-shirt on the right person will draw eyes straight to your logo.

Social Networking

Does your product, service, business or organization have a fan base? Is your quality so apparent and your customer service so outstanding that your customers don’t just leave satisfied but absolutely in love? We can help you gain recognition online through word-of-mouth... er... word-of-type... Type-of-finger? ...through your own happy customers on such social networking sites as Facebook, Myspace and Yelp. Get your website noticed using Twitter feeds and . Gain interested followers who will see your tweets. Whether you’re a local favorite or have global web traffic, the steady, organic growth of your brand recognition is well worth the small time investment.

Mobile Apps

There are mobile applications that help users find nearby cafés, restaurants, bars, wifi hotspots and even clean, public restrooms. Make sure you’re not absent from that iPhone screen.

Viral Marketing

Get people talking... or scratching their heads by using non-traditional methods to get your brand noticed. We can help you come up with ideas, or if you have an idea, we can make it happen. Weird, interesting or amazing youtube videos have generated fame overnight. Film yourself asking a local farmer if you can sponsor a cow and have it wear your logo. Encourage people to take a picture of your product or logo in front of world landmarks and post the resulting photo album. Create a cryptic billboard or tear-tab flyer with a puzzle that has your website as the solution. Advertisers dressed as street people with your logo on their tattered, hand-made sign. Let us build a guerilla flower garden in a junk-strewn lot, or hang gritty-looking spray paint stencil posters. Push the limits of legality with a hoax or prank. Use text messages, Facebook and Twitter to create a “flash mob” to instantly fill an event at your location, fill a BART car with a captive audience to receive coupons or free merchandise with your company logo and website. Sponsor a "park"-ing spot by feeding a meter, rolling out some astroturf, putting down some potted palm trees hanging a banner and passing out free sodas and hot dogs. If it’s weird and gets people talking, let’s do it.